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Showing posts from May, 2008

Other sources confirm iPhone for America Movil in LATIN AMERICA

From Reuters, a little bit more information though basically the same we reported earlier today: http://www.reuters.com/article/marketsNews/idUSN0720230520080507 America Movil to sell iPhone across Latin America By Chris Aspin MEXICO CITY, May 7 (Reuters) - America Movil (AMXL.MX: Quote , Profile , Research ) said on Wednesday it would sell Apple Inc's (AAPL.O: Quote , Profile , Research ) iPhone across Latin America this year, a deal that could extend its lead in the region over Telefonica (TEF.MC: Quote , Profile , Research ). Mexico-based America Movil, which operates in 16 countries in Latin America and the Caribbean as well as the United States, did not disclose financial details. It did not say if it was an exclusive accord.

iPhone official announcement from America Movil

News sources in Brazil today confirm that Mexican Telephony group America Movil officially announced that they were selected to distribute the iPhone in Latin America, including Brazil. The news does not provide a launch date but confirms that the iPhone will be available in Latin America in 2008 ( iPhone should arrive to Brazil in 2008 , May 7 2008).

Vodafone Gets Apple's iPhone for Ten Countries

Big news from several sources including Cellular News : In a very short statement, Vodafone announced that it has secured an agreement to launch Apple's iPhone in ten countries. "Later this year, Vodafone customers in Australia , the Czech Republic , Egypt , Greece , Italy , India , Portugal , New Zealand , South Africa and Turkey will be able to purchase the iPhone for use on the Vodafone network." Interestingly, TIM Italia also announced that they will offer the iPhone, making that country the first to offer the handset with multiple operators. We are still waiting for the official announcement regarding Latin America. With the Vodafone agreement in multiple countries, which apparently Apple was hesitant to do, we can now expect something similar from America Movil and Telcel. America Movil has 16 operations in the region including the largest operator in Latin America, Telcel Mexico. Neither TIM, Vodafone or the last announcement before these two, Rogers Canada, have g...

iPhone: Pricing Strategies for Latin America

It has been almost a year since the launch of the iPhone in the USA and only a few months since its introduction to the European maret. In this short period of time we have seen AT&T and Apple play with the pricing of the handset. Pricing for the service itself has not changed except for an additional package not offered in the beginning. In contrast, the European market sales of the device have not lived to expectations which shouldn't be surprising considering the price of the handset. The US and European markets offer interesting lessons for pricing the iPhone in Latin America: Both Apple and AT&T claim that the iPhone is selling in the U.S. up to expectations but overseas is a different matter . Everything seems to indicate the price is too high for the European market. Latin America is a low ARPU region but end users do not hesitate to buy high end devices. However, pricing the handset higher than a laptop is probably a big mistake. The number of users who are willing...