Brazil Operators fast forward with Personal Instant Messaging

As reported previously here (see here, here and here), six major Brazilian Operators have come together to launch Personal IM and build an operator led mobile IM community in the Brazilian market by Q2 08.
Participating operators are Vivo, Claro, Oi, Brasil Telecom, Telemig Amazonia, TIM.
These operators are working together with Paloma Vivanco, Market Development Manager for Personal IM of the GSM Association.
With this, Brazil leads the effort for deploying Personal Instant Messaging in Latin America. Other efforts include Telefonica Movistar. We have not heard yet from the largest operator in the region, Telcel (Mexico), but surely after this announcement, they will pay close attention to this service which has already been successfully deployed in Europe and Asia.

Comments

  1. Anonymous5:24 PM

    Hi
    Interesting articles.
    I`m also in the Mobile IM domain of business, and will be happy to hear more about you.

    Please leave contact information...

    Thanks

    ReplyDelete
  2. Raul Castanon9:47 PM

    Hi thanks for your message. I am working on revamping the blog to include contact info. Hopefully in the coming weeks. I am currently trying to catch up on posts, there is much going on. Will post contact info soon, thanks again.

    ReplyDelete
  3. PV6:31 AM

    Hi Keshet,

    Do you have an email address I can contact you on?

    Best regards,

    Paloma Vivanco
    GSM Association

    ReplyDelete

Post a Comment

Popular posts from this blog

VAS Latin America: hits and misses of 2008

Image
As the year comes to an end, it's a good idea to reflect on the past and learn from our experience, good or bad. With this in mind, I compiled a list of the good, the bad and the really bad news and analysis from the mobile industry in Latin America that I blogged about during 2008, with some additional comments and reflections. Enjoy! The good!!!! America Movil launches the iPhone - after much speculation and anticipation, America Movil formally announced in early May that they were selected to distribute the iPhone in Latin America. America Movil's VAS team moved quickly and successfully launched exactly one year after the iPhone was first launched in the USA by AT&T. Why is this GOOD? This was a complex deployment that was done with a very tight schedule. The successful launch of the iPhone in Latin America was possible thanks to a strong team; Corporate VAS in Mexico, together with local VAS Managers and Operations Managers in the region showed that they have wha
Read more

MobilePedia: World Class Mobile Marketing from Latin America

Image
This week I attended the 2009 Latin America Mobile VAS Forum in Miami (June 8-10), with the participation of analysts, technology vendors and operators. The global economic downturn is, not suprisingly, on everyone's mind. This topic kept coming up repeatedly and the attendance to the event, about half of what we saw in previous years is also an indicator of the tough times we face. However, it was encouraging to interact with technology vendors and operators who remain optimistic about the future. In the next weeks I will add more posts about this meeting and the discussions I had both with operators and technology vendors. This week, I want to share my thoughts on a presentation by Marcelo Castelo of the Brazilian Agency F.biz. Marcelo's presentation, titled "The Mobile as a Mass Media Channel With Internet Characteristics: The Possibilities of the Mobile Marketing" focused on case studies in mobile marketing from Latin America. The case studies shared by Marcelo s
Read more