VIVO Brazil to launch iPhone?
We had heard that both America Movil and Telefonica were in talks with Apple to launch the iPhone in Latin America (see here), with operations in Brazil and Mexico as the prime candidates. It was expected that negotiations were not going to be easy, both companies and particularly America Movil are well known to be tough negotiators.
Apple, however, has given no indication that it will change its business strategy, which consists of no exclusive agreements with global operators, which means it can launch with America Movil in Mexico and with Telefonica in Brazil). Apple's strategy is to have separate negotiations country/operator and exclusivity for one single operator per country. In addition, Apple is not backing down from the revenue share deal it has with its current partners, despite tough negotiations in Japan, China and other countries (see here).
It is now reported by Folha Online that Telefonica and Apple are in the final stages of negotiation to launch the iPhone in Brazil. If this comes to fruition, it will be the first launch of the iPhone in Latin America.
According to an investigation by journalists Clóvis Rossi and Julio Wiziack, the plan is to launch for Mother's Day. We will continue to follow up on this story.
Apple, however, has given no indication that it will change its business strategy, which consists of no exclusive agreements with global operators, which means it can launch with America Movil in Mexico and with Telefonica in Brazil). Apple's strategy is to have separate negotiations country/operator and exclusivity for one single operator per country. In addition, Apple is not backing down from the revenue share deal it has with its current partners, despite tough negotiations in Japan, China and other countries (see here).
It is now reported by Folha Online that Telefonica and Apple are in the final stages of negotiation to launch the iPhone in Brazil. If this comes to fruition, it will be the first launch of the iPhone in Latin America.
According to an investigation by journalists Clóvis Rossi and Julio Wiziack, the plan is to launch for Mother's Day. We will continue to follow up on this story.
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