The iPhone battle in Latin America - what is left for the rest?
America Movil and Telefonica are the two giant competitors with presence in most of the region. However, there are other players in Latin America who hold up their own, such as Telecom Personal Argentina, TIM Brazil, Entel PCS and of course the Millicom group, who has become the third largest in the region and actually is the market leader in several of the countries it operates.
Operators like Personal Argentina, TIM Brazil and Entel PCS have positioned themselves as leaders and innovators with new services and with a larger percentage of postpaid customers than the average. Their client mix also has a higher ARPU than its competitors.
In other words, they have traditionally been the operators who targets the ideal demographic group for the iPhone.
It will be interesting to see how they respond, given the fact that in just one year the iPhone has launched in several countries, the learning curve is not as steep as it was for operators like Verizon Wireless and Sprint in the USA.
Operators like Personal Argentina, TIM Brazil and Entel PCS have positioned themselves as leaders and innovators with new services and with a larger percentage of postpaid customers than the average. Their client mix also has a higher ARPU than its competitors.
In other words, they have traditionally been the operators who targets the ideal demographic group for the iPhone.
It will be interesting to see how they respond, given the fact that in just one year the iPhone has launched in several countries, the learning curve is not as steep as it was for operators like Verizon Wireless and Sprint in the USA.
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