2018 Vonage Analyst Event

At its 2018 industry analyst event Vonage shared its progress in the past few years, highlighting its shift from the residential market to its current focus on business customers. Company executives also revealed product developments and recent acquisitions that show the direction in which the company is heading with its One Vonage platform, leveraging synergies with its communications PaaS (CPaaS), contact center (CCaaS) and unified communications (UCaaS) offerings. 451 Research subscribers can read my full report here.

Just four years after shifting its focus to the business segment, Vonage's strategy is showing strong results. The company is set to surpass $1bn+ in annual revenue for the first time this year, with business customers accounting for nearly 60%. The company will face intense competition from other players that are also incorporating CPaaS into their product roadmaps. However, its early start as a VoIP provider and its innovative approach – with CPaaS at the heart of One Vonage – place Vonage one step ahead and in a good position to benefit from the growing relevance that programmable communications will have for customer and employee interactions.