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VAS Latin America: hits and misses of 2008

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As the year comes to an end, it's a good idea to reflect on the past and learn from our experience, good or bad. With this in mind, I compiled a list of the good, the bad and the really bad news and analysis from the mobile industry in Latin America that I blogged about during 2008, with some additional comments and reflections. Enjoy! The good!!!! America Movil launches the iPhone - after much speculation and anticipation, America Movil formally announced in early May that they were selected to distribute the iPhone in Latin America. America Movil's VAS team moved quickly and successfully launched exactly one year after the iPhone was first launched in the USA by AT&T. Why is this GOOD? This was a complex deployment that was done with a very tight schedule. The successful launch of the iPhone in Latin America was possible thanks to a strong team; Corporate VAS in Mexico, together with local VAS Managers and Operations Managers in the region showed that they have wha
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The time has come, to talk of many things: SMS 2.0, Personal IM and Instant SMS

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The time has come for SMS 2.0? In the last three years, we have seen vendors introduce new messaging solutions, all claiming to be the next step in SMS evolution. Presence enabled services have received a lot of attention but have limited traction in the mobile market. IM, by no means a new service, has been one of the most successful services but still far behind the penetration SMS has. SMS reached a mature stage years ago, its growth rate has flattened and it has kept the same form and functionality since it was first introduced. However, it remains one the top revenue generator for mobile operators. So what do you do for an encore? Cellular News published an interesting note on February 2nd: "­Acision has announced that Russian mobile operator, MTS is using its Instant Messaging solution to offer an enhanced messaging experience to its subscribers. Combining the Acision Person to Person Gateway with core elements from Colibria's product portfolio - including the Instant M
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