Why Voice Mail vendors should pay more attention to Voice to Text services


We have discussed previously (see here and here) the huge potential and appeal Voice to Text has and the fast penetration it has seen worldwide, including the recent launch in Latin America by Movistar Chile (see Spinvox press release here).
Ther key element that seems to be missing, however, is the lack of enthusiasm Voice Mail vendors have shown for this service. Voice to text delivers voice mail messages via SMS in text format, so integration to the Voice Mail platform is a key component.
We have seen strong marketing efforts by Spinvox and Nuance, and operators worldwide are responding. Voice mail vendors, on the other hand, seem to be in a responsive mode, collaborating with integration efforts but not really pushing the service.
Perhaps the single notable exception to this might be the agreement Nuance signed with Comverse, who is the leading Voice Mail vendor wolrdwide with >50% market share, but even that was an initiative led by Nuance, not Comverse.
Given the fact that voice mail is in a mature stage, one has to wonder why this opportunity has not generated a more enthusiastic response. Voice to Text is one of the key services that, together with Visual Voice Mail, is breathing new life into Voice Mail, a service that still has much to give and has positioned itself as the single VAS that generates highest revenues for operators wolrdwide.

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