Chile leading in the launch of 3G services for Latin America
This holiday season operators in Chile launched intense campaigns to promote their 3G services (see Claro and Entel PCS TV commercials). Services promoted are Video Telephony and Digital TV and Radio, with the promise of "other services coming soon".
This comes as no surprise as Chile is one of the most technologically advanced countries in the region. According to the second annual Latin Technology Index from Latin Business Chronicle, Chile tops the list with the highest Internet and broadband penetration, the second-highest wireless telephony penetration and the third-highest PC penetration in Latin America.
Latin America operators have quickly moved to putting in place all the infrastructure necessary for 3G, with operators in Chile, Argentina, Brazil leading the way.
It is not a bad thing that operators are updating their networks, the question remains, however, What does 3G bring to Latin American markets?
These services not only require new handsets, which can make the uptake of the service slower, but other services such as Video Telephony depend on the network effect, i.e., they require both the calling party and the called party to have the service.
There are may things Latin American operators can do, from the experience of operators in other parts of the world, we will continue to watch closely the development of these services in the region and comment on them.
This comes as no surprise as Chile is one of the most technologically advanced countries in the region. According to the second annual Latin Technology Index from Latin Business Chronicle, Chile tops the list with the highest Internet and broadband penetration, the second-highest wireless telephony penetration and the third-highest PC penetration in Latin America.
Latin America operators have quickly moved to putting in place all the infrastructure necessary for 3G, with operators in Chile, Argentina, Brazil leading the way.
It is not a bad thing that operators are updating their networks, the question remains, however, What does 3G bring to Latin American markets?
These services not only require new handsets, which can make the uptake of the service slower, but other services such as Video Telephony depend on the network effect, i.e., they require both the calling party and the called party to have the service.
There are may things Latin American operators can do, from the experience of operators in other parts of the world, we will continue to watch closely the development of these services in the region and comment on them.
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