What does 3G bring to Latin American markets?

Latin America's largest groups, Telefonica Movistar and America Movil, have indicated their intentions to put in place the infrastructure necessary to deploy 3G services (see here and here). This will allow faster access to content and faster downloads, improving access to advanced services.
The other pieces of the puzzle should follow, mainly the penetration of capable handsets, “smart phones” with some form of data capability.
The question that remains is, are users in Latin America ready for these services? How will operators add new users and make sure they will adopt the new services?

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