Microsoft Starts Placing Ads on Cell Phone Portal MSN Mobile
From Cellular News and other news sources, we find out that Microsoft has started placing advertisements on the U.S. version of MSN Mobile.
Microsoft already serves up mobile ads in Japan and some European markets. Competitor Yahoo began selling cell phone ads phones in the U.S. in late 2006 and expanded overseas in February (source: Cellular News).
What about Latin America?
Microsoft introduced MSN Mobile in the Latin American market in 2006, with Brazil leading the way (source), as well as Movistar Chile and Argentina, with the launch of MSN Mobile (source).
While this service is available in most of the region, it is a WAP based service that can be cumbersome. There are no available statistics that we know of for the penetration of this service, but we expect them to be very low.
The deployment of 3G networks in the region can probably help operators provide a better user experience for this service, although given the limitations presented by a mostly prepaid customer base (~83%, per Pyramid's estimate for 2007) and the low ARPU in the region (~US$14, per Pyramid's estimate for 2007) , it'd be interesting to see how a model of paid adverstisement can help operators in Latin America reach a broader subscriber base.
Microsoft already serves up mobile ads in Japan and some European markets. Competitor Yahoo began selling cell phone ads phones in the U.S. in late 2006 and expanded overseas in February (source: Cellular News).
What about Latin America?
Microsoft introduced MSN Mobile in the Latin American market in 2006, with Brazil leading the way (source), as well as Movistar Chile and Argentina, with the launch of MSN Mobile (source).
While this service is available in most of the region, it is a WAP based service that can be cumbersome. There are no available statistics that we know of for the penetration of this service, but we expect them to be very low.
The deployment of 3G networks in the region can probably help operators provide a better user experience for this service, although given the limitations presented by a mostly prepaid customer base (~83%, per Pyramid's estimate for 2007) and the low ARPU in the region (~US$14, per Pyramid's estimate for 2007) , it'd be interesting to see how a model of paid adverstisement can help operators in Latin America reach a broader subscriber base.
Comments
Post a Comment