Brazil Operators fast forward PART II
The initiative by Brazilian Operators together with GSMA is groundbreaking in Latin America, not only because of the imminent launch of Personal Instant Messaging in the region with all six operators offering interconnection but also for the fact that these operators are sitting together in a work group to define a product, evaluate vendors and complete a through study before launch.
We expect that this will delay even more the launch of the service, which has been evaluated by operators like TIM, VIVO and Claro for at least two years now. However, the approach of this work group, led by Ms Paloma Vivanco of GSMA, will increase the likelihood of a succesful launch and service penetration.
The work group met recently in Rio to discuss with different vendors their solutions. Among the vendors presenting were market leaders Acision, Colibira and Comverse, as well as an up and coming Uruguayan company, INI.
The only other big IM vendor that always seems to be absent from Latin America initiatives is Oz. We believe they are concentrating their efforts in other markets but who knows.
Even though the GSMA framework has clear technological and commercial guidelines, the Brazil workgroup is still working on product definition. We expect this group to continue their research and education to finalize their product definition.
We are eager to see the results of this initiative, which was announced by the work group for launch in Q2 2008. However, it is clear that the group still has plenty of work to do, but as it stands right now, a launch date in 2008 is still feasible.
We expect that this will delay even more the launch of the service, which has been evaluated by operators like TIM, VIVO and Claro for at least two years now. However, the approach of this work group, led by Ms Paloma Vivanco of GSMA, will increase the likelihood of a succesful launch and service penetration.
The work group met recently in Rio to discuss with different vendors their solutions. Among the vendors presenting were market leaders Acision, Colibira and Comverse, as well as an up and coming Uruguayan company, INI.
The only other big IM vendor that always seems to be absent from Latin America initiatives is Oz. We believe they are concentrating their efforts in other markets but who knows.
Even though the GSMA framework has clear technological and commercial guidelines, the Brazil workgroup is still working on product definition. We expect this group to continue their research and education to finalize their product definition.
We are eager to see the results of this initiative, which was announced by the work group for launch in Q2 2008. However, it is clear that the group still has plenty of work to do, but as it stands right now, a launch date in 2008 is still feasible.
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