More Instant Messaging news from Latin America: IM has been in service for more than a year!
Not sure what to think of the headline in the Newspaper CLARIN highlighting the success of Instant Messaging in Argentina: "One hundred thousand already chatting in their mobile phone: IM has been in service for more than a year" (loosely translated for my readers that do not read Spanish, link here for those that do). I understand the point they are trying to make but somehow, if the news is that the service has been there for ONE YEAR .... so do people in Argentina actually know about the service ... after one year?
Anyway, other than the weird headline (blame the editors!), the article is well written and informative, and covers the efforts by both Movistar Argentina and Telecom Personal. However .... we will discuss their statistics later, it is an interesting topic.
As we mentioned here before, Movistar Chile and Argentina were the first to sign an agreement with MSN, leading the region with these services. Movistar, however, launched a WAP version of the service using MSN Moble Messaging Services, which even though have shown limited market penetration worldwide, is in our opinion, an important first step to pushing IM in the region.
Telecom Personal has followed, issuing an RFP early last year and evaluating different vendors before deciding on a similar solution to Movistar. We were hoping for a client-gateway solution like the Colibiria/Oz/Comverse platforms, but still, as we have mentioned, it is an important first step.
We take issue with their pricing strategy, which we will discuss in detail in another post. As I mentioned, an important first step with a lot to learn from the experience of Movistar and Telecom Personal in Argentina.
Anyway, other than the weird headline (blame the editors!), the article is well written and informative, and covers the efforts by both Movistar Argentina and Telecom Personal. However .... we will discuss their statistics later, it is an interesting topic.
As we mentioned here before, Movistar Chile and Argentina were the first to sign an agreement with MSN, leading the region with these services. Movistar, however, launched a WAP version of the service using MSN Moble Messaging Services, which even though have shown limited market penetration worldwide, is in our opinion, an important first step to pushing IM in the region.
Telecom Personal has followed, issuing an RFP early last year and evaluating different vendors before deciding on a similar solution to Movistar. We were hoping for a client-gateway solution like the Colibiria/Oz/Comverse platforms, but still, as we have mentioned, it is an important first step.
We take issue with their pricing strategy, which we will discuss in detail in another post. As I mentioned, an important first step with a lot to learn from the experience of Movistar and Telecom Personal in Argentina.
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