T-Mobile: iPhone driving up average wireless data usage as much as 30 times higher than on other phones
From UNSTRUNG NEWS ANALYSIS, René Obermann, CEO of Deutsche Telekom AG is quoted stating that even though Europe is not selling as many iPhones as AT&T, the iPhone is helping to drive up mobile data use (iPhone Data Booms at T-Mobile).
This is interesting news for operators in Latin America interested in launching the iPhone. The unique situation of the US market sometimes makes it difficult to undertand how a certain product, service or strategy might work if launched in Latin America, so looking at European markets, who have alos high prepaid subscribers and similar pricing plans, helps a lot.
In Latin America, mobile demand continues to grow (it is expected to surpass 500M subscribers by 2010, according to Pyramid Research) but voice ARPU has been falling for the last five years. Operators are looking at data to offset this fall and the iPhone hype seems to fit in nicely with this strategy. Interestingly, this was also named as a challenge to European operators by the UNSTRUNG article.
This is interesting news for operators in Latin America interested in launching the iPhone. The unique situation of the US market sometimes makes it difficult to undertand how a certain product, service or strategy might work if launched in Latin America, so looking at European markets, who have alos high prepaid subscribers and similar pricing plans, helps a lot.
In Latin America, mobile demand continues to grow (it is expected to surpass 500M subscribers by 2010, according to Pyramid Research) but voice ARPU has been falling for the last five years. Operators are looking at data to offset this fall and the iPhone hype seems to fit in nicely with this strategy. Interestingly, this was also named as a challenge to European operators by the UNSTRUNG article.
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