Pyramid Research: Social Networking goes Mobile
Yesterday we posted about Ovum's particpation at Barcelona GSMA and Forrester's Tecnographics Webinar, both focusing on new revenue opportunities for mobile operators: Mobile Advertising (Ovum) and Gen Y's use of interactive media (Forrester Technographics).
Pyramid today published a new report titled "Social Networking Goes Mobile", (from the report excerpt) ; this report "assesses the current and future state of mobile social networking, whereby members access their favorite sites using their mobile devices."
Both mobile advertising and mobile social networking represent opportunities for operators to introduce new exciting services and increase revenues. A key factor, however, is whether the on line world will enter the mobile arena or whether mobile operators will enter the on line arena, in other words, who will control introduction of new services?
Past experience with similar services such Mobile Instant Messaging have shown that operators stand to benefit if they take the initiative rather than wait for big on line players such as MSN and Google to expand into their markets.
The best user experience and revenue generating opportunities, for example, have come from Mobile Instant Messaging deployments at AT&T and Verizon Wireless, where operators have control of the service. In contrast, operators that have selected to stay with MSN Mobile have had limited success. In Latin America, MSN has agreements with operators in Argentina and Brazil, for example, but penetration and usage are very limited and revenue generation is practically non existent.
Even though it is true that operators should not jump into new services such as mobile advertising and social networking without understanding the business model and experimenting with on line advertising first (as highlighted by Forrester), the adoption of such services, in particular by Gen Y, is very fast. Operators need to understand the implications and potential of these new services and be ready to introduce them before the Googles and the Apples take over and change the landscape, just like Apple did with the iPhone.
Pyramid today published a new report titled "Social Networking Goes Mobile", (from the report excerpt) ; this report "assesses the current and future state of mobile social networking, whereby members access their favorite sites using their mobile devices."
Both mobile advertising and mobile social networking represent opportunities for operators to introduce new exciting services and increase revenues. A key factor, however, is whether the on line world will enter the mobile arena or whether mobile operators will enter the on line arena, in other words, who will control introduction of new services?
Past experience with similar services such Mobile Instant Messaging have shown that operators stand to benefit if they take the initiative rather than wait for big on line players such as MSN and Google to expand into their markets.
The best user experience and revenue generating opportunities, for example, have come from Mobile Instant Messaging deployments at AT&T and Verizon Wireless, where operators have control of the service. In contrast, operators that have selected to stay with MSN Mobile have had limited success. In Latin America, MSN has agreements with operators in Argentina and Brazil, for example, but penetration and usage are very limited and revenue generation is practically non existent.
Even though it is true that operators should not jump into new services such as mobile advertising and social networking without understanding the business model and experimenting with on line advertising first (as highlighted by Forrester), the adoption of such services, in particular by Gen Y, is very fast. Operators need to understand the implications and potential of these new services and be ready to introduce them before the Googles and the Apples take over and change the landscape, just like Apple did with the iPhone.
Comments
Post a Comment