News from Barcelona

We are back after a couple of weeks with a lot of news and information, including latest happenings and info from Barcelona .... many new posts coming soon! We have info from the latest trends in the industry and the impact we expect for Latin America.

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VAS Latin America: hits and misses of 2008

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As the year comes to an end, it's a good idea to reflect on the past and learn from our experience, good or bad. With this in mind, I compiled a list of the good, the bad and the really bad news and analysis from the mobile industry in Latin America that I blogged about during 2008, with some additional comments and reflections. Enjoy! The good!!!! America Movil launches the iPhone - after much speculation and anticipation, America Movil formally announced in early May that they were selected to distribute the iPhone in Latin America. America Movil's VAS team moved quickly and successfully launched exactly one year after the iPhone was first launched in the USA by AT&T. Why is this GOOD? This was a complex deployment that was done with a very tight schedule. The successful launch of the iPhone in Latin America was possible thanks to a strong team; Corporate VAS in Mexico, together with local VAS Managers and Operations Managers in the region showed that they have wha...
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MobilePedia: World Class Mobile Marketing from Latin America

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This week I attended the 2009 Latin America Mobile VAS Forum in Miami (June 8-10), with the participation of analysts, technology vendors and operators. The global economic downturn is, not suprisingly, on everyone's mind. This topic kept coming up repeatedly and the attendance to the event, about half of what we saw in previous years is also an indicator of the tough times we face. However, it was encouraging to interact with technology vendors and operators who remain optimistic about the future. In the next weeks I will add more posts about this meeting and the discussions I had both with operators and technology vendors. This week, I want to share my thoughts on a presentation by Marcelo Castelo of the Brazilian Agency F.biz. Marcelo's presentation, titled "The Mobile as a Mass Media Channel With Internet Characteristics: The Possibilities of the Mobile Marketing" focused on case studies in mobile marketing from Latin America. The case studies shared by Marcelo s...
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From 3G Americas: More info on the growth of 3G in Latin America

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