LATAM Telecom

This holiday season operators in Chile launched intense campaigns to promote their 3G services (see Claro and Entel PCS TV commercials). Services promoted are Video Telephony and Digital TV and Radio, with the promise of "other services coming soon". This comes as no surprise as Chile is one of the most technologically advanced countries in the region. According to the second annual Latin Technology Index from Latin Business Chronicle , Chile tops the list with the highest Internet and broadband penetration, the second-highest wireless telephony penetration and the third-highest PC penetration in Latin America. Latin America operators have quickly moved to putting in place all the infrastructure necessary for 3G, with operators in Chile, Argentina, Brazil leading the way. It is not a bad thing that operators are updating their networks, the question remains, however, What does 3G bring to Latin American markets? These services not only require new handsets, which can make t...

"2007 was the year 3G services started to become widely available throughout the Americas," remarked 3G Americas President, Chris Pearson. "There is widespread deployment of HSDPA in the US and Canada, and UMTS/HSPA networks are now launched in many markets in Latin America and the Caribbean." Operators in Argentina (Personal, Movistar, CTI Movil), Chile (Entel PCS), Uruguay (Ancel, CTI Movil and Movistar), Paraguay (CTI Movil) and recently, Brazil (Telemig Celular and Claro) announced the launch of their UMTS services this year. A year ago, AT&T Mobility in Puerto Rico became the first operator to launch commercial UMTS services in the Caribbean. Eva Benguigui, Senior Research Analyst Latin America with Informa Telecoms and Media, predicts, "Based on the eleven UMTS/HSPA network launches in Latin America and the Caribbean, and the many more to come in 2008, the number of UMTS/HSPA subscriptions in the region will reach 15.3 million by year end 2009." ...

Latin America's largest groups, Telefonica Movistar and America Movil, have indicated their intentions to put in place the infrastructure necessary to deploy 3G services (see here and here ). This will allow faster access to content and faster downloads, improving access to advanced services. The other pieces of the puzzle should follow, mainly the penetration of capable handsets, “smart phones” with some form of data capability. The question that remains is, are users in Latin America ready for these services? How will operators add new users and make sure they will adopt the new services?

Mexico's America Movil announced recently the commercial launch of advanced third-generation services in several markets early next year ( America Movil Sees 3g Launch 1q 08 ). The group's Argentine subsidiary, mobile operator CTI Movil, launched 3G services in greater Buenos Aires, Rosario and Cordoba, following similar launches earlier this year by rivals Telecom Personal and Movistar ( CTI Movil Launches 3G in Coastal Cities ). CTI’s sister operations in Uruguay and Paraguay will also launch 3G in the near future, in the cities of Colonia and Punta del Este (Uruguay) and Ciudad del Este and Encarnacion (Paraguay).