Repackage, Reposition, Reinvent VAS services in 2009
"Nothing is more expensive than a missed opportunity." -H. Jackson Brown Jr. This is a follow up to my two previous posts where I discussed opportunities and my top five predictions for the Latin America mobile market in 2009. The global economic downturn has forced operators to take a second look at new investments for 2009; however, this can be a good opportunity to look at things differently. Operators can rethink their VAS strategy and Repackage, Reposition, and Reinvent services and adapt to succed in the new economic environment. What follows is a list of services that, based on my experience, have a higher probability for success in 2009-2010: Reinvent voice .... Operators will be watching CAPEX spending closely and looking for ways to reduce OPEX. In addition, voice will continue to be the greatest cash generator in the region through 2013; it therefore makes sense to think about services that will help them offer voice services as cost-effectively as possible. ... ...