Rethinking Opportunities for the Latin American Mobile Market in 2009
During the last quarter of 2008, as they finalized budgets and CAPEX allocation for the coming year, operators around the world were forced to take a second look at their growth expectations and make drastic changes to their 2009 plans. Operators are preparing to face the economic downturn with layoffs and by reducing CAPEX and OPEX and vendors are reacting to these measures and to the economic environment in a similar way. The question that needs to be asked, however, is how will operators and vendors rethink opportunities for 2009? The economic downturn will force operators to be even more cautious with service rollouts and new investments (see Millicom , Telefonica ). There is no question that their priorities this year will focus on: Improving productivity Reducing OPEX Rollout of new services with minimal CAPEX and faster ROI. These guidelines provide a framework for rethinking VAS strategies and opportunities for 2009: Increasing voice revenues - Even if the economic downturn af...