Mobile Advertising - Learning to play by the rules
Yesterday I attended a panel discussion titled "Mobile Advertising - Industry Revenue Enhancer or Distraction?" with key industry players (information below) who shared their experience and insight on the current status and potential of mobile advertising. The discussion centered around the fact that while mobile advertising is getting a lot of attention in the mobile industry it has not yet consolidated as a significant revenue generator across the value chain, for operators and advertisers. The fact that the panel was made up by vendors allowed us to get a clear picture of their perspective of the industry. Interestingly, the panel spent more time discussing a question from the audience regarding ROI and metrics than on anything else. Their input was valuable and insightful, however, it seems from the long explanations that this is an issue that is a long way from being resolved. Just like other new players before them, mobile advertising vendors talked about how the Inte...