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Showing posts with the label Social Networking.

The iPhone in Latin America - a lost opportunity? Pt 2

Following an earlier post (see here ) about the potential VISUAL VOICE MAIL for iPhone has to impact subscriber data usage, I will be posting excerpts of an article I wrote for Convergencia Latina to expand on this topic. After more than one year of its launch, the iPhone has shown that traditional services such as voicemail and text messaging can greatly benefit from the use of visual interfaces that improve the user experience [1] . Acording to M:Metrics, the iPhone is already the most popular device for accessing news and information on the mobile Web [2] : 85 percent of iPhone users browse the mobile Web 30.9 percent of iPhone owners watched mobile TV or video, versus a 4.6 market average, and more than double the rate for all smartphone users. Usage of social networking is also popular among iPhone users: 49.7 percent accessed a social networking site in January, nearly twelve times the market average. Improving the user experience can increase voicemail usage, which should reflec...

Pyramid Research: Social Networking goes Mobile

Yesterday we posted about Ovum's particpation at Barcelona GSMA and Forrester's Tecnographics Webinar , both focusing on new revenue opportunities for mobile operators: Mobile Advertising (Ovum) and Gen Y's use of interactive media (Forrester Technographics). Pyramid today published a new report titled "Social Networking Goes Mobile", (from the report excerpt) ; this report "assesses the current and future state of mobile social networking, whereby members access their favorite sites using their mobile devices." Both mobile advertising and mobile social networking represent opportunities for operators to introduce new exciting services and increase revenues. A key factor, however, is whether the on line world will enter the mobile arena or whether mobile operators will enter the on line arena, in other words, who will control introduction of new services? Past experience with similar services such Mobile Instant Messaging have shown that operators stand...