The iPhone effect
The iPhone has shaken the industry in a way that only an outsider could do. Apple broke all the rules and moved swiftly into the handset business with the most successful device ever -or at least the most talked about; according to Google, the iPhone Was The Most-Searched Item In 2007. But it's not only the technology and the user interface that are extremely innovative in the iPhone. The terms of the agreement, in which Apple is getting revenue from iPhone sales, as well as a portion of the monthly fees from AT&T's iPhone data plans is a first in the industry. The iPhone has already landed in North America and Europe, and Asia is the next market on Steve Jobs' agenda. Apple has been reported to be in talks with China Mobile, the biggest operator on the market ( source ), and two Japanese companies: Softbank Corp (currently number 3 on the market) and NTT DoCoMo ( source from a Wall Street Journal report ). Recent reports indicate that Apple's revenue scheme has l...