Forrester Research: Connecting with U.S. Gen Y through Interactive Media
As a follow up to our previous post addressing Ovum's participation in Barcelona highlighting the rise of mobile on line advertising , I'd like to share with you my thoughts on the Webinar run today by Forrester Resarch. I joined today a Webinar run by Ted Schadler and Jackie Rousseau of Forrester Research. The Webinar, titled A Marketer’s Dream? Connecting with U.S. Gen Y through Interactive Media, provided an interesting view on the way "U.S. adults and Gen Yers (18 – 27 year olds) use and feel about media and advertising in games, mobile devices, Internet video, and rich media." Schadler and Rousseau addressed not only the behavior patterns of Gen Yers as compared to the adult population in general, but also paid special attention to the habits of these segments for the mobile world. An interesting webinar with many takeaways, for now I'd like to emphasize some of Ted Schadler's observations on the challenges facing mobile advertising: Gen Y is the first In...