The iPhone hype: coming soon to Latin America
With the leak to El Universal informing us that Telcel will launch the iPhone later this year, we can expect intense competition for the iPhone in the rest of the region. It was clear that Apple was not going to favor a global operator over another one. However, it is unlikely that neither Telefonica nor America Movil were willing to accept this condition, so we can probably expect now that the rest of the America Movil operations will be rushing to prepare for the iPhone launch, beginning with the largest markets: Brazil, Argentina and Colombia. Given this scenario, the other big players in the region, Vivo, Tim Brazil, Personal Argentina will have to come up with a strategy to counter the iPhone hype. This is a good opportunity for operators to revamp their messaging and data strategies. So far, the intense competition between operators in the region has consisted mainly of trying to outdo each other with the end result being a very standard offering, where subscribers cannot really...