LATAM Telecom

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This holiday season operators in Chile launched intense campaigns to promote their 3G services (see Claro and Entel PCS TV commercials). Services promoted are Video Telephony and Digital TV and Radio, with the promise of "other services coming soon". This comes as no surprise as Chile is one of the most technologically advanced countries in the region. According to the second annual Latin Technology Index from Latin Business Chronicle , Chile tops the list with the highest Internet and broadband penetration, the second-highest wireless telephony penetration and the third-highest PC penetration in Latin America. Latin America operators have quickly moved to putting in place all the infrastructure necessary for 3G, with operators in Chile, Argentina, Brazil leading the way. It is not a bad thing that operators are updating their networks, the question remains, however, What does 3G bring to Latin American markets? These services not only require new handsets, which can make t...

Fatima Raimondi, CEO of the Southern Unit for Ericsson Latin America stated that "A year ago, when I talked about 3G in the region, many thought of it as a fantasy; but now we can see it has been throughly realized" (interview for Convergencialatina , 2007 Latin American Yearbook MOBILES). The Southern Cone leads the region in technology and launch of 3G networks: Chile was the first to launch with the 3G launch of Entel PCS in December 2006. Since then, several America Movil and Telefonica Movistar properties followed aggressively during 2007, as well as Telecom Personal in Argentina. This is all good news, as the building of infrastructure was done in a relatively short period of time. However, as we have mentioned in previous posts (see posts 1 , 2 and 3 ), we have yet to see what this means for the evolution of VAS services in the region. Operators in the region have launched a number of services in the last couple of years but we have yet to see how MMS, Ring Back...

From Cellular News and other news sources, we find out that Microsoft has started placing advertisements on the U.S. version of MSN Mobile. Microsoft already serves up mobile ads in Japan and some European markets. Competitor Yahoo began selling cell phone ads phones in the U.S. in late 2006 and expanded overseas in February (source: Cellular News ). What about Latin America? Microsoft introduced MSN Mobile in the Latin American market in 2006, with Brazil leading the way ( source ), as well as Movistar Chile and Argentina, with the launch of MSN Mobile ( source ). While this service is available in most of the region, it is a WAP based service that can be cumbersome. There are no available statistics that we know of for the penetration of this service, but we expect them to be very low. The deployment of 3G networks in the region can probably help operators provide a better user experience for this service, although given the limitations presented by a mostly prepaid customer base (~...