Telecom Argentina - does SMS success reflect missed opportunities? PART 2
This is a follow up to my recent post on a Cellular News article about the success of Telecom Argentina has had increasing SMS usage. I stated that this might indicate the need to pay more attention to other messaging services such as MMS, Instant Messaging, Personal Messaging as well as other data services. From the usage statistics we have from Pyramid Research (March 2008), we can see that SMS revenue for the Argentinean market represents more than 85% of total messaging revenues. While this is expected to change over time, the numbers we have clearly reflect that SMS is still the main source of revenue from messaging. In early 2007, Telecom Personal launched an initiative to evaluate Mobile Instant Messaging, following Telefonica Movistar's agreement with MSN, which was discussed in this blog (see here ). Telecom Personal went through the process of issuing an RFP and evaluating and selecting a vendor but in the end decided not to launch the service. I believe that was a missed...