Five top predictions for the Latin American Mobile Market in 2009
"Profits are an opinion, cash is a fact." For my first post of the year, I will share my thoughts on what to expect for 2009, based on the economic outlook, industry trends and user behavior. So without further ado, here are my top five predictions for 2009 for the Latin America Mobile market: Growth will continue but at a slower rate than previously expected: Mr. José María Álvarez Pallete, General Manager of Telefónica Latinoamérica, stated last year that the region will continue to grow in subscribers and revenues, but given the economic crisis, it will be at a slower growth rate than previously expected. The 2008 economic downturn will very likely be the main factor affecting operator decisions. Mobile operators will be watching CAPEX spending closely and will be looking for ways to reduce OPEX spending in every way possible. They will be more interested in Value Added Services that can be deployed to the mass market, across a broad range of devices and that can be offe...