Can operators generate more revenue from Voice?
With mobile penetration around the world reaching saturation, and the growth rate for traditional services flattening, operators are looking for new options to increase revenue. However, traditional services (voice, SMS) continue to be the main revenue generators for operators and there are still many interesting options to continue milking the cash cow. Services such as Ring Back Tones, MMS and Push e mail, when they were first introduced, created huge expectations that have not been delivered. In addition, operators get distracted by these new services and tend to overlook the basics. Voice mail, for example, is still the main call completion service and SMS continues to be the main messaging service worldwide; it is expected this trend will continue for the next few years. Operators can benefit from looking at options that sit on top of both services, to revitalize them and target missed opportunities. One of the key advantages to leveraging voice and SMS is that they can be used to...