LATAM Telecom

Even before the economic meltdown, in the last three years operators operators worldwide were developing more aggressive business case guidelines for new and existing services. Operators such as Telefonica, Vodafone and Millicom today have imposed business case guidelines that are more strict than ever before. To comply, VAS managers have followed the strategy of evaluating subscribers and deprovisioning services from low usage segments. We have seen this happen over and over again with operators in Europe, Latin America and Asia. Deprovisioning subscribers from low usage segments looks good on paper because it makes it seem that operators are serving the same or even a larger subscriber base with lower CAPEX. The problem with this is that operators are playing with financial formulas instead of increasing revenues. In addition, many times operators do not provide an alternative service for these segments. While new models for commercial agreements that are not based on a per subscrib...

Big news from several sources including Cellular News : In a very short statement, Vodafone announced that it has secured an agreement to launch Apple's iPhone in ten countries. "Later this year, Vodafone customers in Australia , the Czech Republic , Egypt , Greece , Italy , India , Portugal , New Zealand , South Africa and Turkey will be able to purchase the iPhone for use on the Vodafone network." Interestingly, TIM Italia also announced that they will offer the iPhone, making that country the first to offer the handset with multiple operators. We are still waiting for the official announcement regarding Latin America. With the Vodafone agreement in multiple countries, which apparently Apple was hesitant to do, we can now expect something similar from America Movil and Telcel. America Movil has 16 operations in the region including the largest operator in Latin America, Telcel Mexico. Neither TIM, Vodafone or the last announcement before these two, Rogers Canada, have g...

John Delaney and Vincent Poulbere from Ovum bring to our attention how mobile advertising can help operators face their two biggest challenges: declining ARPUs and expanding their reach into media. An interesting initiative by GSMA announced at Barcelona was the creation of a Working Group to define common metrics and measurement processes for mobile advertising. Vodafone, Telefonica, T-Mobile, Orange and 3 are the five members of this group. Ovum mentions other activities at Barcelona that clearly show enthusiasm for bringing advertising into the mobile world such as round table discussions and initiatives by different vendors including Comverse Mobile Advertising Solution, Nokia's Media Network, Openwave's Contextual Advertising and Amdocs' mobile advertising solution. While we applaud their efforts, we should note that operators have still a lot of work ahead to catch up and bring the web to the mobile world. Internet advertising has come a long way but it remains unchar...