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MobilePedia: World Class Mobile Marketing from Latin America

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This week I attended the 2009 Latin America Mobile VAS Forum in Miami (June 8-10), with the participation of analysts, technology vendors and operators. The global economic downturn is, not suprisingly, on everyone's mind. This topic kept coming up repeatedly and the attendance to the event, about half of what we saw in previous years is also an indicator of the tough times we face. However, it was encouraging to interact with technology vendors and operators who remain optimistic about the future. In the next weeks I will add more posts about this meeting and the discussions I had both with operators and technology vendors. This week, I want to share my thoughts on a presentation by Marcelo Castelo of the Brazilian Agency F.biz. Marcelo's presentation, titled "The Mobile as a Mass Media Channel With Internet Characteristics: The Possibilities of the Mobile Marketing" focused on case studies in mobile marketing from Latin America. The case studies shared by Marcelo s...
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Mobile Advertising - Learning to play by the rules

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Google Voice: "One of the big holes right now is in the management of voice communications"

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Pinky: Gee, Brain, what are we going to do tonight? Brain: The same thing we do every night, Pinky - try to take over the world! Last week Google announced that GrandCentral, acquired by Google in 2007, is now Google Voice, with new features including voicemail to text and archive and search of SMS text messages. Analysts and bloggers are divided on how this will impact voice revenues from local and international calls, but the ability to offer free Internet calls will surely be seen as a threat. When Nokia announced last month that Skype came preloaded on the N97, it incurred the displeasure of mobile operators. According to Mobiletoday.co.uk , UK operators Orange and O2 may end up refusing to stock the N97 unless Nokia eliminated the application. The incursion of Skype and Google into telecommunications adds to the mounting pressure mobile operators are facing from new players. Last year, when Apple announced it was opening up its platform to developers, they redefined the power bal...
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